Ecocompass Consumer Audience
(data from Google Analytics September 2011, demographics study)
Highly Engaged
- Average time spent on site is 4.8 minutes
- Average of 16 pages viewed per visit
Well-Educated & Affluent
- 62% college grad+
- 28% graduate school degree
- 67% have $100k+ HHI
- 14% have donated to non-for-profit in the past year
Internet Consumers
- 91% medium to heavy internet users
- 98% made a purchase online in past 6 months
Ecocompass Installer Audiance
• - Energy Auditors
- Renewables (wind and solar)
- Appliances (plumbers & electricians)
•- Window and doors
•- Weatherization (insulation experts)
- HVAC Certified Professionals
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